Netflix has hired former Apple executive N’Jeri Eaton to oversee its podcasting business, a sign of the video streaming giant’s growing ambitions in audio.
Eaton announced her departure from Apple via social media last week and will join Netflix later this month, the company said Thursday. She will be part of the company’s editorial and publishing team, which reports to marketing chief Bozoma Saint John.
Eaton will manage Netflix’s slate of podcasts, most of which are related to its original TV series and movies. Netflix has made companion podcasts to Martin Scorsese’s “The Irishman,” as well as TV shows “The Witcher” and “The Crown.” The company also produces podcasts that are more broadly about pop culture or feature stars from its programs, such as “Okay, Now Listen,” hosted by Scottie Beam and Sylvia Obell.
Eaton, who started her career in documentary filmmaking, was most recently in charge of content for Apple podcasts and previously worked at NPR. At the public radio network, she worked on shows including “No Compromise,” which won a Pulitzer Prize, and “Believed,” which received a Peabody Award.
Netflix primarily views podcasts to promote its TV shows and movies and houses the business under its marketing department.
Netflix has taken a growing interest in audio over the past couple of years. Co-Chief Executive Officer Ted Sarandos sits on the board of Spotify Technology SA, one of the largest distributors of podcasts. The company has discussed making original series with no ties to existing shows, which could also be adapted into new TV series.
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