Baxia Markets
June 03, 2021

Is Tesla opening restaurants?

fundamental analysis top header -01

Elon Musk, CEO of Tesla Inc., is one step closer to potentially opening a diner. The company recently filed applications with the US patent and trademark office to use its logo designs and two other variations of its Tesla stylized logo to be used in the food industry.


The applications are for restaurant services, pop-up restaurant services, self-service restaurant services, and take-out restaurant services. Musk has talked about opening a diner in southern California for years. Back in 2018, he tweeted about the plans to open an old-school drive-in, roller skates, and rock restaurant at one of the new Tesla Supercharger locations in LA. Previously J.B. Straubel, Tesla’s chief technology officer, told attendees at a restaurant convention that Tesla has “already been working with restaurants” on a concept for convenience stores and food centers at its charging stations. 


Tesla June 2nd 2021


The diner-convenience store angle may be why Tesla has applied for a food-based trademark, which is not standard procedure for most restaurants. Trademarks generally set forth for brands that are planning to start a franchise or go national. It’s a move that indicates plans for significant growth. 


Musk’s brother Kimball owns the Kitchen Restaurant Group, which operates restaurants in Colorado, Illinois, and Tennessee. Kimball Musk was on the board of Chipotle Mexican Grill from 2013 to 2019. 


We love to hear new ideas from traders and want to know what you think! 


If you like this topic and want to suggest future topics that you find helpful, let us know by clicking the ‘submit your feedback’ button below.


Open Live Account  


Trading foreign exchange on margin carries a high level of risk, and may not be suitable for all investors. Before deciding to trade foreign exchange you should carefully consider your investment objectives, level of experience, and risk appetite. 


Nothing contained in this website should be construed as investment advice. Any reference to an investment's past or potential performance is not, and should not be construed as, a recommendation or as a guarantee of any specific outcome or profit.


Subscribe by Email