Elon Musk, CEO of Tesla Inc., is one step closer to potentially opening a diner. The company recently filed applications with the US patent and trademark office to use its logo designs and two other variations of its Tesla stylized logo to be used in the food industry.
The applications are for restaurant services, pop-up restaurant services, self-service restaurant services, and take-out restaurant services. Musk has talked about opening a diner in southern California for years. Back in 2018, he tweeted about the plans to open an old-school drive-in, roller skates, and rock restaurant at one of the new Tesla Supercharger locations in LA. Previously J.B. Straubel, Tesla’s chief technology officer, told attendees at a restaurant convention that Tesla has “already been working with restaurants” on a concept for convenience stores and food centers at its charging stations.
The diner-convenience store angle may be why Tesla has applied for a food-based trademark, which is not standard procedure for most restaurants. Trademarks generally set forth for brands that are planning to start a franchise or go national. It’s a move that indicates plans for significant growth.
Musk’s brother Kimball owns the Kitchen Restaurant Group, which operates restaurants in Colorado, Illinois, and Tennessee. Kimball Musk was on the board of Chipotle Mexican Grill from 2013 to 2019.
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