Baxia Markets
July 16, 2021

Amazon plans to release new device

fundamental analysis top header -01 Inc., whose home and surveillance devices have drawn criticism from privacy advocates, has considered developing an Alexa-powered wearable device for children.

The GPS-equipped device would be geared toward kids aged 4 to 12 and could take the form of a wristband, keychain, or clip. The voice-activated wearable would provide access to Amazon’s children-focused content and let parents communicate with and monitor their kids.

The company has sought to develop various Alexa-enabled products targeting children. A wearable Disney gadget codenamed the Magic Band is scheduled to arrive this year. It’s unclear whether it’s a toy or is associated with the guest-tracking Magic wristband Walt Disney Co. has deployed in its parks and hotels.

Amazon had also planned to release an Alexa-powered karaoke microphone dubbed Jackson on Prime Day, but no such device was forthcoming during the two-day annual sale last month.


Amazon July 15th 2021

A child-oriented device would mark an expansion of Amazon’s ambitions in consumer hardware. Last year, the company released a fitness band called Halo to track physical activity, sleep, body fat, and the wearer’s mood. The company has also been working on a home robot.

The complaint also said the company retained recordings from the devices indefinitely unless a parent explicitly requested they be deleted and said the process for reviewing what information the devices collected was burdensome. Several U.S. senators also called on the FTC to investigate whether Amazon had violated the Children’s Online Privacy Protection Act with the device. Amazon said at the time that it was compliant with the law and on its corporate website lays out the steps it has taken to protect the privacy of FreeTime subscribers.

In the fall of 2019, Amazon unveiled new privacy tools, including an opt-in feature that lets users automatically delete their Alexa recordings periodically. The privacy enhancements report that thousands of Amazon workers worldwide were reviewing audio clips collected by Alexa devices to improve their responses to commands.


We love to hear new ideas from traders and want to know what you think! 


If you like this topic and want to suggest future topics that you find helpful, let us know by clicking the ‘submit your feedback’ button below.


Open Live Account  


Trading foreign exchange on margin carries a high level of risk, and may not be suitable for all investors. Before deciding to trade foreign exchange you should carefully consider your investment objectives, level of experience, and risk appetite. 


Nothing contained in this website should be construed as investment advice. Any reference to an investment's past or potential performance is not, and should not be construed as, a recommendation or as a guarantee of any specific outcome or profit. 


Subscribe by Email