Microsoft Corp. said its Xbox gaming unit is working on new hardware and deals with TV makers that will let people play games and experience the Xbox without buying a gaming machine.
Microsoft said that the idea would be to place the Xbox experience directly into an internet-connected TV with nothing else needed except for a video game controller required. Meanwhile, Xbox is also building streaming devices to enable cloud gaming services on any TV or monitor. Microsoft’s latest Xbox consoles, released last fall, remain in short supply due to a chip shortage that’s slowing down industries from tech to autos, and Microsoft has said it expects to continue to
feel the squeeze in the coming months.
As the company tries to smooth and boost revenue flow by getting more customers on video-game subscriptions that offer access to hundreds of titles and cloud gaming, Microsoft said subscribers to these services are buying even more content besides their monthly fee. In August, Xbox Vice President Sarah Bond said subscribers to Xbox’s Game Pass service spend 20% more on different games and downloadable content. Now that number is up to 50%
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