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    Baxia Markets
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    December 06, 2021

    Kroger Is Up Big Over Last Week

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    We have been in the midst of the pandemic for almost two years now. One thing that has remained common over the last 18 months is that more people are staying at home. More people are ditching the restaurant and are preferring to cook their own meals. 

     

    Who is likely to benefit from this? Kroger? Yes. Kroger shares jumped after the grocer raised its forecast. They are now on pace for their best yearly performance on Wall Street since 2014. Over the last three years, you would have netted a nice 42%. However, over the last week alone, you would have netted an impressive 7%. 

     

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    We have just entered the holiday season and more than ever it seems that people are spending more time on social media than we are used to. The likes of TikTok, Instagram, and Facebook are all seeing higher rates of screen time. What does this have to do with Kroger?

     

    Well, one space on the social media platforms that seem to be doing well is the trendy stay-at-home cooking skills. People are more likely to create an impressive home dish after watching a tutorial on TikTok than heading over to their favorite restaurant. This means one thing for Kroger, more sales. 

     

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